Currys wanted to strengthen its position in gaming culture and connect with a highly engaged youth audience. Dublin Comic Con, Ireland’s largest pop culture event with over 20,000 attendees across the weekend, provided the perfect platform to showcase Currys’ gaming expertise, drive visibility for their brand, and create interactive fan experiences that resonated with the gaming community.
Feenix partnered with Currys to deliver a high impact sponsorship activation at Dublin Comic Con. The campaign featured extensive venue branding, a striking PC Tower installation in the main lobby, and the hugely popular “Tap the App” game, which drew constant queues and high energy engagement throughout the weekend. Currys’ Gaming Ambassador, Chris O’Gara, headlined content and appearances, supported by prize giveaways, influencer partnerships, and immersive experiences that placed Currys at the heart of the event.
