Electric Lap turned temporary sporting moments into a persistent Formula E world, generating 1.03M visits, 52K gameplay hours and 827.8K social interactions, with a 7.39% play-through rate – nearly x2 the Roblox 90th-percentile benchmark. More importantly, it gave every E-Prix a life beyond race weekend, keeping tracks, results, teams and fantasy events alive between races. With 67% of top-10-country DAU coming from race-location markets, and London demonstrating how digital participation can feed into physical fandom, Electric Lap showed how gaming, social, community and real-world experiences can work together as one continuous ecosystem – moving Formula E from campaign moments to always-on fan engagement.
