Currys wanted to reward customers during the crucial festive period with a campaign that was fun, engaging, and distinctly different. The goal was to drive repeat visits to the Currys website through an interactive experience that encouraged daily participation, while giving customers the chance to win Currys vouchers and prizes.
Feenix created 12 Days of Techmas – a festive minigame that invited players to help Santa by dropping presents from his sleigh into waiting chimneys. To keep the experience fresh and highly replayable, the game evolved each day with new variations and challenges. A “play streak” mechanic incentivised users to return daily, building momentum and anticipation toward the grand prize.
The campaign delivered exceptional results, generating high volumes of unique visitors alongside outstanding completion and retention rates, and successfully driving sustained engagement throughout the festive period.
