Centra ‘Lickin’ Chicken Sauce’ In-Game

The Objective

Centra were looking for a way to authentically place their brand within a space that resonates with a younger audience. We partnered with them on a one-month test in-game advertising campaign to drive awareness of their new deli offering, Lickin’ Chicken Sauce.

The Solution

Non-skippable Ad Campaign. Feenix created an in-game ad campaign for Centra strategically optimized to deliver high-quality impressions, with a strong focus on maintaining excellent viewability. Performance was measured against an awareness-led KPI, ensuring maximum exposure within an engaged gaming environment.
✓ 88.6%
viewability
Above benchmark.
3.5+ Million
IN-GAME IMPRESSIONS
Click-Through
ABOVE INDUSTRY AVERAGE
0.22% CTR vs 0.2%

Conclusion

The campaign successfully demonstrated how in-game advertising can authentically connect Centra with a highly engaged audience. By combining strong viewability, above-industry CTR performance and over 3.5 million high-quality impressions. In only the one-month of impactful brand awareness for Lickin’ Chicken Sauce that proved gaming to be an effective, scalable channel for future campaigns.
LinkedIn
Email
WhatsApp

not convinced yet?

Check out more of our case studies and see how gaming strategies are shaping youth marketing.