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Chicago Town Pizza X FC26

The Objective

Chicago Town wanted to directly engage with the Irish gaming community and reinforce its brand positioning as fun and appealing to a youthful audience.

The Solution

Feenix connected Chicago Town with its target audience by creating a sponsored stream event – the ‘Chicago Town Takeaway Cup’ – in collaboration with top EA FC gamers & streamers. Viewers were highly engaged by watching the live stream and participating in a tournament to win prizes.
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606 hours
watched on Twitch
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287
peak concurrent views
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182
competition entries

Conclusion

The ‘Chicago Town Takeaway Cup’ successfully engaged the Irish FC gaming community, reinforcing the brand’s position as fun and appealing to a youthful audience. The tournament achieved excellent viewership retention and surpassed industry benchmarks. This confirms that creator-led live streams and tournaments are a high-value channel for Chicago Town to connect with this demographic.
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