Raheem Mostert becomes the first NFL player to join the World of Roblox
NFL star Raheem Mostert, part of the Feenix Group talent roster, is making waves in the gaming world with the launch of his exclusive merch bundle on Roblox – the first of its kind by an NFL player.
In a bold and innovative collaboration, Feenix Group has teamed up with Raheem to design a limited-edition digital bundle that fuses his professional football career, his love of gaming and his passion for surfing. The bundle features a custom football helmet, backpack with surfboard, boots, and jersey – all created in collaboration with Raheem.
Raheem Mostert Surf-inspired items now available on Roblox.
Available for purchase in the Roblox store starting Thursday, July 3rd, this collection is a limited release – once it’s gone, it’s gone!
To celebrate the launch, fans can follow Raheem Mostert on social media and enter a competition for the chance to win a signed jersey. Raheem says:
“It’s a privilege to be one of the first NFL players to bring their style to Roblox, especially in such a personalized way that shows my own identity and passions in life. I know my kids will be excited to see their Dad’s special kit launching in Roblox, and I am too!” Raheem Mostert / NFL player
This initiative was powered by Feenix Group, in partnership with Avalon Sports. Feenix is a youth marketing agency based in Ireland that is redefining gaming activations. Known for setting trends rather than following them, Feenix brings genuine passion, deep expertise, and a commitment to innovation in the gaming space. Avalon Sports, a leading name in sports marketing & innovation, works closely with world class athletes to tell their stories and connect them with high profile brands through authentic collaborations.
The collection features items created in collaboration with Raheem – now available on Roblox.
Michelle Perez Barruos, General Manager of Feenix Studio says ‘We’ve been so excited to launch Raheem’s personal brand in Roblox, and we’re very proud to have him on our Talent roster. This is the tip of the iceberg in terms of what we can do for celebrities, brands and IP owners in Roblox and beyond. We’re all about gaming and authentic integrations, so we welcome anyone to come and talk to us about all the opportunities available in this space’
