A nature-filled adventure game that brings the charm of Puffin Rock to life. Step Into a World of Friendship, Discovery, and Nature’s Wonders
Award-winning Irish animation series ‘Puffin Rock’, in collaboration with leading Irish games studio, Feenix Studio and Cartoon Saloon Brand Development, are thrilled to bring this much loved show to Roblox, offering fans of the beloved series a new way to interact with the world of Puffin Rock. Launching exclusively on Roblox, this nature-inspired game allows players of all ages to explore the lush landscapes of Muddy Cove, the Lagoon, and beyond, embracing Puffin Rock’s themes of friendship and environmental care in an interactive, adventure-filled format.
With over 88.9 million daily active users and 216 million monthly active users, Roblox provides an ideal space for engaging young audiences in imaginative play. With 42% of its users under 13, Roblox perfectly aligns with Puffin Rock’s Gen Alpha audience, while also inviting older players into its multigenerational experience. Puffin Rock on Roblox offers players a chance to dive into a world where they can connect with nature, build friendships, and learn the importance of environmental stewardship.
In Puffin Rock, players can meet characters like Oona, Baba, and Bernie, hatch Puffin Rock friends, and set off on guided adventures across the island. Each friend has unique skills and boosts that help players in quests, unlock new areas, and uncover hidden treasures—all while learning about the beauty of nature and the joy of teamwork. This game truly stands out as it allows players to collect beloved characters from the series, using their abilities to tackle mini-games and explore courses filled with exciting rewards. The gameplay reflects Puffin Rock’s core messages, promoting environmental stewardship and friendship, and empowering players to actively care for and protect the world around them. With leaderboards, hidden items, and unique quests, Puffin Rock ensures that players return for new challenges and discoveries, making every adventure fresh and engaging.
“We are delighted to team up with Feenix Studio and bring our adorable Puffin Rock series into the Roblox universe. The guys at Feenix have truly embraced the core values and ethos that make Puffin Rock so appealing to its audience.” Brian Tyrrell, General Manager / Cartoon Saloon Brand Development
On December 6, Puffin Rock fans and new explorers alike can join Oona, Baba, and their friends on Roblox for an immersive journey that celebrates discovery and the importance of protecting our world.
Play Puffin Rock & Friends on Roblox this Friday 6th of December.
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About Cartoon Saloon Brand Development
Launched in 2019, Cartoon Saloon Brand Development is responsible for all licensing and merchandising activities for Cartoon Saloon, including licensing opportunities for their impressive library of features – ‘Puffin Rock and the New Friends’, ‘The Secret of Kells’, ‘Song of the Sea’ and ‘WolfWalkers’ and the TV series ‘Puffin Rock’ and ‘Silly Sundays’. In addition, Cartoon Saloon Brand Development also creates, designs, and manufactures their own ethically sourced and sustainably produced merchandise to sit alongside that of Licensee’s.
About ‘Puffin Rock’
Puffin Rock is a pre‐school animated TV show for 2–5‐year‐olds with two seasons currently available on Netflix and many terrestrial channels around the world together with the movie Puffin Rock and the New Friends. Puffin Rock is set on a beautiful island off the coast of Ireland. Nature, wildlife and friendship are central to the stories and visual style of the show, giving it a unique look and feel. Puffin Rock is a production of Cartoon Saloon, Dog Ears and Penguin Random House.
About Feenix Studio – part of Feenix Group
Feenix Studio brings iconic worlds to life on platforms like Roblox, connecting brands and IP with fans through immersive and meaningful gaming experiences, successfully launching Paddington on Roblox with 1m+ plays in November of this year. Part of Feenix Group, a youth marketing agency established in 2021 by Irish co-founders Sinead Hosey & Trev Keane, we’ve been helping world-class athletes, IP, artists, and global brands make waves in gaming and esports, connecting them with the ever-growing youth market in authentic, meaningful ways.
About Roblox
Roblox is a global platform where over 88.9 million daily users come together to create and explore immersive 3D worlds, making it a prime space for brands and creators to engage young audiences in creative, interactive ways.
