Mywaste wanted to find a new way to push messaging about circular living and sustainability. They promote a positive message but sometimes found it hard to bring to life the importance and also the benefits of living a more sustainable life. Mywaste wanted to look at how they communicate with a younger audience, who are more open to messages about sustainability
We partnered Mywaste with Dublin Comic Con for a first of its kind sponsorship for Dublin Comic Con, bringing together the amazing creativity of cosplay and the important message of sustainability, upcycling and circular living in the form of a Cosplay Repair Stations and a new category in the Cosplay competition ‘The Most Sustainable Cosplay’
