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Everton X Kick

The Objective

Everton Football Club teamed up with Kick, a rising star in the live streaming world, and us at Epic Global, to host a fantastic charity creator football match at Goodison Park, Everton’s legendary stadium. The goal was to bring together some of the UK and Europe’s biggest content creators and athletes to boost online engagement, set streaming records, and raise funds for Everton in the Community (EitC), the club’s charity.

The Solution

Everton, Kick, and ourselves at Epic Global pulled out all the stops for this event. We invited 30 top-tier European content creators and athletes, who together have over 50,000,000 followers. The event was dubbed #GoodisonKICKabout and streamed live exclusively on Kick.
3,700,000
Impressions
This campaign really took off. The buzz around the event before during and after was incredible.
22.5k
Hours
This broke records for Everton. There were 10,000 people live streaming at the peak.
Social Impact
Fundraising Win
Importantly it allowed Everton in the Community to raise thousands of pounds and drive a real impact in the area.

Conclusion

The collaboration between Everton, Kick, and us at Epic Global for the #GoodisonKICKabout charity match showed what’s possible with a smart mix of influencer power, strategic planning, and cutting-edge streaming. The event not only broke records but also made a real difference for charity. This case study highlights how sports clubs can effectively use digital platforms and influencer collaborations to hit their marketing and fundraising goals.
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