Feenix Co-Founder Sinead Hosey named among 2025’s 50 Women of Influence in Irish Sport
We are incredibly proud to share that Sinead Hosey, COO and Co-Founder of Feenix Group, has been named one of the 50 Women of Influence in Irish Sport 2025. Sinead has been a driving force at the intersection of sport, technology, and creative storytelling. Under her leadership, Feenix has become one of Ireland’s most innovative agencies working across gaming, esports, and traditional sport. Her vision has helped redefine how fans connect and participate in the digital era. Her achievements include leading the development of the Formula E game on Roblox, introducing electric racing to a new generation of fans, and helping create the first-ever dedicated female football video game, a milestone for representation in both sport and gaming. Sinead has also spearheaded cross-platform initiatives – including the FAI eLOI – that bring the energy of Irish sport into immersive digital spaces. She is being recognised this year as a New Entrant on the list, underscoring the growing impact of her work both nationally and internationally.
Sinead Hosey, COO and Co-Founder of Feenix Group.
About Sport for Business ’50 Women of Influence in Irish Sport’ List
Now in its 13th year, the Sport for Business list – ’50 Women of Influence in Irish Sport’ (produced in partnership with AIG) – highlights women who are redefining how sport is played, led, promoted, and experienced in Ireland. What began as a list of 20 in 2013 has grown to 50, reflecting the wealth of talent driving change. Each year, at least 40% of the names are new entrants, ensuring fresh voices and innovators are recognised. The list showcases leaders from every part of the ecosystem: CEOs, administrators, creators, athletes, sponsors, and community builders – all contributing to a more equal, visible, and representative future for Irish sport.
Sport For Business ’50 Women of Influence in Irish Sport’ highlights women who are redefining how sport promoted and experienced in Ireland.
ABOUT FEENIX GROUP
Feenix Group connects brands and sports to youth culture and gaming. Established in Ireland in 2021, Feenix is a trusted partner of international sporting giants Benfica & Valencia, along with global entertainment IP, Studiocanal & Paddington Bear, creating their digital experiences on Roblox. Feenix Group comprises Feenix Talent, a dedicated gaming creator management agency; Feenix Studio, a game development studio focused on integrating IP into Roblox; and Feenix Marketing, a youth-centric marketing agency. www.feenixgroup.com
SPOR FOR BUSINESS WOMEN IN SPORT CONFERENCE 2025
The annual gathering to consider the triumphs and the work that still needs to be done in the area of genuine gender equality in Sport will take place at Tallaght Stadium on Tuesday, December 9th, 2025.
It promises to be a great gathering of women and men who have played a part in this journey towards equality, and we will examine several key areas that still need to be addressed. The lineup of great speakers is available at sportforbusiness.com
