We are thrilled to announce the rebranding of Epic Global to Feenix Group, following a significant €1.5 million investment from Quintas Capital and Beach Point Capital Management (BCP). This rebrand marks a pivotal moment in our journey as we expand beyond our role as a gaming and esports consultancy to become a full-service agency, connecting talent, brands, and IPs with the growing gaming and esports markets.
Our Four Pillars of Expertise
Feenix Group is structured around four specialised divisions, each designed to address the unique opportunities in the gaming and esports landscape:
- Feenix Agency: Our Gen Z and Gen Alpha-focused gaming marketing agency is tailored for brands looking to establish an authentic presence in the gaming world. We help guide brands into the gaming space with strategies that resonate with younger audiences and deliver real impact.
- Feenix Esports: Building on our strong foundation in esports consultancy, this division focuses on connecting brands, rights holders, and esports organisations. We provide expertise in commercial brokerage and strategic partnerships, ensuring brands can successfully engage with the global esports audience.
- Feenix Studio: As a game development studio, Feenix Studio specialises in integrating brands and IPs into popular gaming platforms like Roblox and Fortnite. With the growing potential for brand interaction in games, we’re focused on creating immersive experiences that blend gaming and brand storytelling.
- Feenix Talent: Our talent management division connects esports players, gaming creators, and influencers with brands, rights holders, and fans. We aim to bridge the gap between traditional sports, entertainment, and gaming, facilitating partnerships that resonate with today’s audiences.
Led by Industry Experts
Feenix Group is driven by a team of leaders who bring deep industry experience and vision. Co-founders Sinead Hosey and Trev Keane have a proven track record of working with top-tier brands and talent across gaming, sports, and entertainment.
Under their leadership, Feenix Group has already partnered with globally recognized names, including PSG, Munster Rugby, Virgil Van Dijk, and Jesse Lingard, delivering cutting-edge gaming activations that reach millions of fans.
To ensure we continue pushing boundaries, we’ve assembled an award-winning senior leadership team, including professionals from global companies such as DAZN, Adidas, and TikTok.
“We’ve long been recognised as one of the most trusted and reputable agencies in the gaming and esports industry and with this rebrand we’re excited to cover new ground as we establish more brands and talent figures in the gaming space. We’ve already signed some groundbreaking deals that are sure to cause ripples once announced so stay tuned for more.” Sinead Hosey, Co Founder of Feenix Group
Our Advisory Board
Our growth is guided by a talented advisory board, featuring leaders from across gaming, business, and traditional sports. Jim Mountjoy (Board Chair), a serial investor in successful Irish tech companies, leads our board alongside Charlotte Kenny, the former Managing Director of BLAST, Manju Kygonahally, CEO of Rest of World, and Gordon D’Arcy, the former Irish rugby star with a deep interest in technology and esports.
What Lies Ahead
This rebrand represents our commitment to innovation and leadership in the gaming and esports industries. We’re already working on groundbreaking projects and deals that will make waves once announced.
At Feenix Group, we believe that the future of gaming, esports, and entertainment is interconnected, and our mission is to help brands, talent, and IPs navigate this evolving landscape with expertise, creativity, and passion.
This is just the beginning of our journey as Feenix Group – where gaming, esports, and innovation meet to create limitless possibilities. Stay tuned for more exciting developments as we continue to grow and make our mark in this dynamic industry.
