Linkedin-in X-twitter Instagram

Koka Noodles

The Objective

To connect KOKA Noodles with an Irish gaming audience, showcasing KOKA as a quick and east snack to fuel those gaming sessions.

The Solution

We paired KOKA with 3 gaming creators, to creatively bring to life the product and to connect with an Irish gaming audience. We also brought Koka and the Irish Collegiate Esports Series together to deliver KOKA branding and messaging to a year long gaming Collegiate gaming league.
40,000+
Video views
The KOKA creator content was a big hit online, with each unique audience really responding well to the creative
1,500+
Hours
The live streams were a whole lot of fun, with hours upon hours being consumed by eager fans
1000s Students
College access
The Collegiate Series sponsorship gives KOKA access to more than 15 top Irish universities as well as thousands of students, who are the key target audience for KOKA

Conclusion

This was a really fun campaign that allowed KOKA to have a direct conversation with and Irish gaming audience. There is a real authentic bond there now, due to the sponsorship of the Collegiate scene which will deliver engaging content over an extended period of time and help support the Irish gaming ecosystem
LinkedIn
Email
WhatsApp

not convinced yet?

Check out more of our case studies and see how gaming strategies are shaping youth marketing.

Koka Noodles
Chicago Town Pizza
MyWaste X DCC
Everton X Kick
See More