Chicago Town Pizza

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Chicago Town Pizza

The Objective

Chicagotown wanted to position themselves as the go to snack for gamers in Ireland, showing that their real dough pizzas rival that of Takeaway pizza, but is far more convenient cooking in just 16-18minutes.

The Solution

We connected Chicagotown with 4 top Irish gaming creators, each with their own unique content styles and unique audiences. We set each creator a challenge that had to be completed in the time it takes to cook a delicious Chicagotown Pizza. The challenge was carried out live on Twitch, while an eager audience watched on.

30,000+

Video views

The content landed really well with the intended audience, with a large amount of views coming across the Tiktok videos that were created.

900+

Hours

The combined audience watched Chicagotown content for 900+, delivering a massive amount of brand impacts across the streams of the 4 creators.

Brand Love

New fans

We love when work is received well by the audience and this was a big hit with over 100 pizza vouchers given out to lucky winners on stream and loads of positive comments coming in across the streams.

Conclusion

Chicagotown was able to connect with a youth audience of keen gamers and gaming enthusiasts in a unique and authentic way. The content during the stream will also serve as a content bank, allowing for real economies in delivering engaging content across social channels for months to come.

not convinced yet?

Check out more of our case studies and see how gaming strategies are shaping youth marketing.